New Jersey · Market data
Middlesex County, NJ supports 45 taxi and limousine businesses across 890,119 residents. Below: how those operators break down by size, how the market compares with its state and the country, and what the sector pays — all from the Census Bureau's County Business Patterns.
Source: United States Census Bureau, County Business Patterns 2023.
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Key takeaways
Every row is read from the federal business census, or is arithmetic over it. Derived rows show their working.
| Measure | Middlesex County |
|---|---|
| County | Middlesex County, NJ |
| State | New Jersey |
| Residents (Census 2024 estimate) | 890,119 |
| Taxi and limousine establishments | 45 |
| Taxi and limousine employeesCensus noise flag G — approximate. | 214 |
| Taxi and limousine annual payroll | $9.9m |
| Taxi and ridesharing establishments | 19 |
| Taxi and ridesharing employeesCensus noise flag G — approximate. | 31 |
| Taxi and ridesharing annual payroll | $496,000 |
| Limousine establishments | 26 |
| Limousine employeesCensus noise flag G — approximate. | 183 |
| Limousine annual payroll | $9.4m |
| Operators with 1-4 employees | 39 |
| Operators with 5-9 employees | 3 |
| Operators per 100,000 residentsderived45 establishments ÷ 890,119 residents × 100,000. | 5.06 |
| Share of operators with fewer than 5 employeesderived39 of 45 establishments. | 86.7% |
| Annual payroll per employeederived$9.9m payroll ÷ 214 employees. | $46,089 |
| Taxi share of taxi-plus-limousine operatorsderived19 taxi ÷ 45 taxi and limousine establishments. | 42.2% |
| Rank among published US county marketsderivedBy taxi and limousine establishments. | 26 of 348 |
Source: United States Census Bureau, County Business Patterns 2023. About County Business Patterns.
Middlesex County, NJ has 45 taxi and limousine businesses in the 2023 County Business Patterns, employing about 214 people — 19 in taxi and ridesharing services and 26 in limousine service.
A market of this size is big enough that customers have alternatives and small enough that reputation travels quickly.
86.7 per cent of operators in Middlesex County, NJ employ fewer than five people, against a median of 67.1 per cent across the 348 published county markets.
Nearly every operator here employs fewer than five people. That is an owner-driver market: the person taking the booking is often the person driving, so software that needs a dedicated dispatcher to sit in front of it does not fit.
The full distribution: 39 with 1-4 employees and 3 with 5-9 employees.
Middlesex County, NJ has 5.06 taxi and limousine businesses per 100,000 residents, against a national median of 2.16.
Operators per head are far above the national midpoint, which is typical of counties serving an airport, a downtown core or a large visitor economy rather than only their own residents.
Within New Jersey the median is 4.20 per 100,000, so this county is denser than its state norm.
Annual payroll works out at about $46,089 per employee across the sector in Middlesex County, NJ.
That level of payroll means labour, not vehicles, is the dominant cost — so utilisation per paid hour is the number worth managing.
FAQ
Closest by operator count, weighted towards the same state.
| County | Operators | Per 100,000 |
|---|---|---|
| Suffolk County, MA | 47 | 5.93 |
| Dallas County, TX | 43 | 1.62 |
| Fairfax County, VA | 41 | 3.53 |
| Santa Clara County, CA | 50 | 2.60 |
| San Francisco County, CA | 39 | 4.71 |
| Erie County, NY | 39 | 4.10 |
| Essex County, MA | 54 | 6.55 |
Middlesex County, NJ
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