New Jersey · Market data
Morris County, NJ supports 28 taxi and limousine businesses across 523,053 residents. Below: how those operators break down by size, how the market compares with its state and the country, and what the sector pays — all from the Census Bureau's County Business Patterns.
Source: United States Census Bureau, County Business Patterns 2023.
Run a Morris County fleet on TaxiCloud
Take bookings, dispatch, and bill accounts from one workspace. Set it up today.
Cancel anytime. · 14-day free trial.
Key takeaways
Every row is read from the federal business census, or is arithmetic over it. Derived rows show their working.
| Measure | Morris County |
|---|---|
| County | Morris County, NJ |
| State | New Jersey |
| Residents (Census 2024 estimate) | 523,053 |
| Taxi and limousine establishments | 28 |
| Taxi and limousine employeesCensus noise flag G — approximate. | 110 |
| Taxi and limousine annual payroll | $3.1m |
| Taxi and ridesharing establishments | 9 |
| Taxi and ridesharing employeesCensus noise flag H — approximate. | 41 |
| Taxi and ridesharing annual payroll | $1.1m |
| Limousine establishments | 19 |
| Limousine employeesCensus noise flag G — approximate. | 69 |
| Limousine annual payroll | $2.0m |
| Operators with 1-4 employees | 20 |
| Operators with 5-9 employees | 5 |
| Operators with 10-19 employees | 3 |
| Operators per 100,000 residentsderived28 establishments ÷ 523,053 residents × 100,000. | 5.35 |
| Share of operators with fewer than 5 employeesderived20 of 28 establishments. | 71.4% |
| Annual payroll per employeederived$3.1m payroll ÷ 110 employees. | $28,618 |
| Taxi share of taxi-plus-limousine operatorsderived9 taxi ÷ 28 taxi and limousine establishments. | 32.1% |
| Rank among published US county marketsderivedBy taxi and limousine establishments. | 52 of 348 |
Source: United States Census Bureau, County Business Patterns 2023. About County Business Patterns.
Morris County, NJ has 28 taxi and limousine businesses in the 2023 County Business Patterns, employing about 110 people — 9 in taxi and ridesharing services and 19 in limousine service.
A market of this size is big enough that customers have alternatives and small enough that reputation travels quickly.
71.4 per cent of operators in Morris County, NJ employ fewer than five people, against a median of 67.1 per cent across the 348 published county markets.
Most operators employ fewer than five people, so buying decisions are made by an owner rather than a committee, and setup time matters more than configurability.
The full distribution: 20 with 1-4 employees, 5 with 5-9 employees and 3 with 10-19 employees.
Morris County, NJ has 5.35 taxi and limousine businesses per 100,000 residents, against a national median of 2.16.
Operators per head are far above the national midpoint, which is typical of counties serving an airport, a downtown core or a large visitor economy rather than only their own residents.
Within New Jersey the median is 4.20 per 100,000, so this county is denser than its state norm.
Annual payroll works out at about $28,618 per employee across the sector in Morris County, NJ.
A figure that low usually reflects heavy part-time and split-shift working rather than low hourly rates, which makes accurate shift and per-driver accounting the difference between knowing your margin and guessing it.
FAQ
Closest by operator count, weighted towards the same state.
| County | Operators | Per 100,000 |
|---|---|---|
| Sacramento County, CA | 28 | 1.74 |
| San Bernardino County, CA | 28 | 1.26 |
| Will County, IL | 28 | 3.95 |
| Monmouth County, NJ | 28 | 4.32 |
| Mecklenburg County, NC | 28 | 2.32 |
| Essex County, NJ | 27 | 3.06 |
| Tarrant County, TX | 27 | 1.21 |
Morris County, NJ
Take bookings by phone, web and app, dispatch on one live board, and bill corporate accounts without a spreadsheet in the middle.
Copies the headline, the cover image and the link — ready to paste anywhere.
Ready when you are
14-day free trial. Cancel anytime.
