New Jersey · Market data
Mercer County, NJ supports 10 taxi and limousine businesses across 392,138 residents. Below: how those operators break down by size, how the market compares with its state and the country, and what the sector pays — all from the Census Bureau's County Business Patterns.
Source: United States Census Bureau, County Business Patterns 2023.
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Key takeaways
Every row is read from the federal business census, or is arithmetic over it. Derived rows show their working.
| Measure | Mercer County |
|---|---|
| County | Mercer County, NJ |
| State | New Jersey |
| Residents (Census 2024 estimate) | 392,138 |
| Taxi and limousine establishments | 10 |
| Taxi and limousine employeesCensus noise flag J — approximate. | 167 |
| Taxi and limousine annual payroll | $6.9m |
| Limousine establishments | 9 |
| Limousine employeesCensus noise flag J — approximate. | 167 |
| Limousine annual payroll | $6.9m |
| Operators with 1-4 employees | 6 |
| Operators per 100,000 residentsderived10 establishments ÷ 392,138 residents × 100,000. | 2.55 |
| Share of operators with fewer than 5 employeesderived6 of 10 establishments. | 60.0% |
| Annual payroll per employeederived$6.9m payroll ÷ 167 employees. | $41,401 |
| Rank among published US county marketsderivedBy taxi and limousine establishments. | 126 of 348 |
Source: United States Census Bureau, County Business Patterns 2023. About County Business Patterns.
Mercer County, NJ has 10 taxi and limousine businesses in the 2023 County Business Patterns, employing about 167 people.
With only a handful of operators, most local demand is met by a few known names, and word of mouth does most of the selling.
60.0 per cent of operators in Mercer County, NJ employ fewer than five people, against a median of 67.1 per cent across the 348 published county markets.
The market mixes very small operators with a tier of larger ones, so the same county contains businesses with genuinely different problems — coverage at the small end, coordination at the large.
Mercer County, NJ has 2.55 taxi and limousine businesses per 100,000 residents, against a national median of 2.16.
Operators per head are close to the national midpoint for a published county market.
Within New Jersey the median is 4.20 per 100,000, so this county is thinner than its state norm.
Annual payroll works out at about $41,401 per employee across the sector in Mercer County, NJ.
That level of payroll means labour, not vehicles, is the dominant cost — so utilisation per paid hour is the number worth managing.
FAQ
Closest by operator count, weighted towards the same state.
| County | Operators | Per 100,000 |
|---|---|---|
| Anchorage Municipality, AK | 10 | 3.45 |
| Baltimore city, MD | 10 | 1.76 |
| Ramsey County, MN | 10 | 1.84 |
| Jackson County, MO | 10 | 1.37 |
| Dane County, WI | 10 | 1.70 |
| Eagle County, CO | 11 | 20.25 |
Mercer County, NJ
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