Wisconsin · Market data

Taxi and limousine market data for Milwaukee County, WI

Milwaukee County, WI supports 18 taxi and limousine businesses across 924,740 residents. Below: how those operators break down by size, how the market compares with its state and the country, and what the sector pays — all from the Census Bureau's County Business Patterns.

18
For-hire businesses
159
Sector employees
50%
Under 5 employees
1.95
Per 100,000 residents

Source: United States Census Bureau, County Business Patterns 2023.

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5 licensed hackney carriages and 13 private hire vehicles, a total of 18 licensed vehicles. Hackney carriages are 27.8 per cent of the licensed fleet.18licensed vehicles
5 hackney (27.8%)13 private hire

Key takeaways

  • Milwaukee County, WI has 18 taxi and limousine businesses, ranking 80 of 348 published county markets.
  • The split is 5 taxi and ridesharing operators to 13 limousine operators.
  • 50.0 per cent of local operators employ fewer than five people.
  • That is 1.95 for-hire businesses per 100,000 residents, against a national median of 2.16.
  • The sector employs about 159 people locally.

Milwaukee County, WI for-hire market in numbers

Every row is read from the federal business census, or is arithmetic over it. Derived rows show their working.

Taxi and limousine industry statistics for Milwaukee County, WI, County Business Patterns 2023
MeasureMilwaukee County
CountyMilwaukee County, WI
StateWisconsin
Residents (Census 2024 estimate)924,740
Taxi and limousine establishments18
Taxi and limousine employeesCensus noise flag G — approximate.159
Taxi and limousine annual payroll$5.4m
Taxi and ridesharing establishments5
Taxi and ridesharing employeesCensus noise flag G — approximate.28
Taxi and ridesharing annual payroll$933,000
Limousine establishments13
Limousine employeesCensus noise flag G — approximate.131
Limousine annual payroll$4.4m
Operators with 1-4 employees9
Operators with 5-9 employees4
Operators with 20-49 employees4
Operators per 100,000 residentsderived18 establishments ÷ 924,740 residents × 100,000.1.95
Share of operators with fewer than 5 employeesderived9 of 18 establishments.50.0%
Annual payroll per employeederived$5.4m payroll ÷ 159 employees.$33,686
Taxi share of taxi-plus-limousine operatorsderived5 taxi ÷ 18 taxi and limousine establishments.27.8%
Rank among published US county marketsderivedBy taxi and limousine establishments.80 of 348

Source: United States Census Bureau, County Business Patterns 2023. About County Business Patterns.

How does Milwaukee County, WI compare on operators per head?

Milwaukee County, WI1.95Wisconsin median3.58US median2.16
Taxi and limousine businesses per 100,000 residents — Milwaukee County, WI against its state and the national medianbusinesses per 100,000 residents.

How big is the for-hire market in Milwaukee County, WI?

Milwaukee County, WI has 18 taxi and limousine businesses in the 2023 County Business Patterns, employing about 159 people — 5 in taxi and ridesharing services and 13 in limousine service.

With only a handful of operators, most local demand is met by a few known names, and word of mouth does most of the selling.

Are operators in Milwaukee County, WI large fleets or owner-drivers?

50.0 per cent of operators in Milwaukee County, WI employ fewer than five people, against a median of 67.1 per cent across the 348 published county markets.

The market mixes very small operators with a tier of larger ones, so the same county contains businesses with genuinely different problems — coverage at the small end, coordination at the large.

The full distribution: 9 with 1-4 employees, 4 with 5-9 employees and 4 with 20-49 employees.

Is Milwaukee County, WI over- or under-served for for-hire vehicles?

Milwaukee County, WI has 1.95 taxi and limousine businesses per 100,000 residents, against a national median of 2.16.

Operators per head are close to the national midpoint for a published county market.

Within Wisconsin the median is 3.58 per 100,000, so this county is thinner than its state norm.

What does the for-hire workforce in Milwaukee County, WI cost?

Annual payroll works out at about $33,686 per employee across the sector in Milwaukee County, WI.

That level of payroll means labour, not vehicles, is the dominant cost — so utilisation per paid hour is the number worth managing.

FAQ

Milwaukee County, WI taxi market: common questions

How many taxi and limousine companies are there in Milwaukee County, WI?
18 establishments in the 2023 County Business Patterns, of which 5 are classified as taxi and ridesharing services. CBP counts business locations rather than vehicles, and withholds detail where publishing it would identify an individual company.
Are taxi businesses in Milwaukee County, WI mostly small?
50.0 per cent employ fewer than five people. The national median across published county markets is 67.1 per cent.
Is there room for another taxi operator in Milwaukee County, WI?
Milwaukee County, WI supports 1.95 for-hire businesses per 100,000 residents against a national median of 2.16. Density near the median means entry is viable but unremarkable — the differentiator is service, not supply.
Is Milwaukee County, WI a taxi market or a limousine and black-car market?
5 operators are classified as taxi and ridesharing services and 13 as limousine service. Limousine and black-car businesses outnumber taxi businesses here, which points to pre-booked executive, event and airport work rather than street-hail demand.
What is the population of Milwaukee County, WI?
924,740 residents in the Census Bureau's 2024 population estimate. Population is the denominator behind the per-100,000 comparisons on this page, and it is worth noting that a county serving an airport or a large visitor economy carries demand well beyond its resident count.

Markets comparable to Milwaukee County

Closest by operator count, weighted towards the same state.

County markets with a comparable operator base to Milwaukee County, WI
CountyOperatorsPer 100,000
Contra Costa County, CA181.54
Arapahoe County, CO182.70
Denver County, CO182.47
St. Louis County, MO181.81
Onondaga County, NY183.83
Davidson County, TN182.47

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