Wisconsin · Market data
Winnebago County, WI supports 4 taxi and limousine businesses across 173,307 residents. Below: how those operators break down by size, how the market compares with its state and the country, and what the sector pays — all from the Census Bureau's County Business Patterns.
Source: United States Census Bureau, County Business Patterns 2023.
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Key takeaways
Every row is read from the federal business census, or is arithmetic over it. Derived rows show their working.
| Measure | Winnebago County |
|---|---|
| County | Winnebago County, WI |
| State | Wisconsin |
| Residents (Census 2024 estimate) | 173,307 |
| Taxi and limousine establishments | 4 |
| Taxi and limousine employeesCensus noise flag J — approximate. | 29 |
| Taxi and limousine annual payroll | $744,000 |
| Taxi and ridesharing establishments | 3 |
| Taxi and ridesharing employeesCensus noise flag J — approximate. | 28 |
| Taxi and ridesharing annual payroll | $715,000 |
| Operators with 1-4 employees | 3 |
| Operators per 100,000 residentsderived4 establishments ÷ 173,307 residents × 100,000. | 2.31 |
| Share of operators with fewer than 5 employeesderived3 of 4 establishments. | 75.0% |
| Annual payroll per employeederived$744,000 payroll ÷ 29 employees. | $25,655 |
| Rank among published US county marketsderivedBy taxi and limousine establishments. | 279 of 348 |
Source: United States Census Bureau, County Business Patterns 2023. About County Business Patterns.
Winnebago County, WI has 4 taxi and limousine businesses in the 2023 County Business Patterns, employing about 29 people.
The published operator base here is very small, so a single new entrant materially changes the local market.
75.0 per cent of operators in Winnebago County, WI employ fewer than five people, against a median of 67.1 per cent across the 348 published county markets.
Most operators employ fewer than five people, so buying decisions are made by an owner rather than a committee, and setup time matters more than configurability.
Winnebago County, WI has 2.31 taxi and limousine businesses per 100,000 residents, against a national median of 2.16.
Operators per head are close to the national midpoint for a published county market.
Within Wisconsin the median is 3.58 per 100,000, so this county is thinner than its state norm.
Annual payroll works out at about $25,655 per employee across the sector in Winnebago County, WI.
A figure that low usually reflects heavy part-time and split-shift working rather than low hourly rates, which makes accurate shift and per-driver accounting the difference between knowing your margin and guessing it.
FAQ
Closest by operator count, weighted towards the same state.
| County | Operators | Per 100,000 |
|---|---|---|
| Garland County, AR | 4 | 4.00 |
| Washington County, AR | 4 | 1.50 |
| Placer County, CA | 4 | 0.92 |
| Stanislaus County, CA | 4 | 0.72 |
| Douglas County, CO | 4 | 1.02 |
| El Paso County, CO | 4 | 0.53 |
Winnebago County, WI
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