Wisconsin · Market data
Dane County, WI supports 10 taxi and limousine businesses across 588,347 residents. Below: how those operators break down by size, how the market compares with its state and the country, and what the sector pays — all from the Census Bureau's County Business Patterns.
Source: United States Census Bureau, County Business Patterns 2023.
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Key takeaways
Every row is read from the federal business census, or is arithmetic over it. Derived rows show their working.
| Measure | Dane County |
|---|---|
| County | Dane County, WI |
| State | Wisconsin |
| Residents (Census 2024 estimate) | 588,347 |
| Taxi and limousine establishments | 10 |
| Taxi and limousine employeesCensus noise flag H — approximate. | 268 |
| Taxi and limousine annual payroll | $6.8m |
| Taxi and ridesharing establishments | 6 |
| Taxi and ridesharing employeesCensus noise flag H — approximate. | 217 |
| Taxi and ridesharing annual payroll | $5.5m |
| Limousine establishments | 4 |
| Limousine employeesCensus noise flag G — approximate. | 51 |
| Limousine annual payroll | $1.3m |
| Operators with 1-4 employees | 3 |
| Operators with 5-9 employees | 3 |
| Operators per 100,000 residentsderived10 establishments ÷ 588,347 residents × 100,000. | 1.70 |
| Share of operators with fewer than 5 employeesderived3 of 10 establishments. | 30.0% |
| Annual payroll per employeederived$6.8m payroll ÷ 268 employees. | $25,347 |
| Taxi share of taxi-plus-limousine operatorsderived6 taxi ÷ 10 taxi and limousine establishments. | 60.0% |
| Rank among published US county marketsderivedBy taxi and limousine establishments. | 127 of 348 |
Source: United States Census Bureau, County Business Patterns 2023. About County Business Patterns.
Dane County, WI has 10 taxi and limousine businesses in the 2023 County Business Patterns, employing about 268 people — 6 in taxi and ridesharing services and 4 in limousine service.
With only a handful of operators, most local demand is met by a few known names, and word of mouth does most of the selling.
30.0 per cent of operators in Dane County, WI employ fewer than five people, against a median of 67.1 per cent across the 348 published county markets.
A relatively small share of operators are micro-businesses, so the work is concentrated in larger fleets where controller workflow, account billing and reporting carry more weight than ease of setup.
The full distribution: 3 with 1-4 employees and 3 with 5-9 employees.
Dane County, WI has 1.70 taxi and limousine businesses per 100,000 residents, against a national median of 2.16.
Operators per head are close to the national midpoint for a published county market.
Within Wisconsin the median is 3.58 per 100,000, so this county is thinner than its state norm.
Annual payroll works out at about $25,347 per employee across the sector in Dane County, WI.
A figure that low usually reflects heavy part-time and split-shift working rather than low hourly rates, which makes accurate shift and per-driver accounting the difference between knowing your margin and guessing it.
FAQ
Closest by operator count, weighted towards the same state.
| County | Operators | Per 100,000 |
|---|---|---|
| Anchorage Municipality, AK | 10 | 3.45 |
| Baltimore city, MD | 10 | 1.76 |
| Ramsey County, MN | 10 | 1.84 |
| Jackson County, MO | 10 | 1.37 |
| Mercer County, NJ | 10 | 2.55 |
| Eagle County, CO | 11 | 20.25 |
Dane County, WI
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