North Carolina · Market data

Taxi and limousine market data for New Hanover County, NC

New Hanover County, NC supports 3 taxi and limousine businesses across 243,333 residents. Below: how those operators break down by size, how the market compares with its state and the country, and what the sector pays — all from the Census Bureau's County Business Patterns.

3
For-hire businesses
11
Sector employees
0%
Under 5 employees
1.23
Per 100,000 residents

Source: United States Census Bureau, County Business Patterns 2023.

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Key takeaways

  • New Hanover County, NC has 3 taxi and limousine businesses, ranking 327 of 348 published county markets.
  • 0.0 per cent of local operators employ fewer than five people.
  • That is 1.23 for-hire businesses per 100,000 residents, against a national median of 2.16.
  • The sector employs about 11 people locally.

New Hanover County, NC for-hire market in numbers

Every row is read from the federal business census, or is arithmetic over it. Derived rows show their working.

Taxi and limousine industry statistics for New Hanover County, NC, County Business Patterns 2023
MeasureNew Hanover County
CountyNew Hanover County, NC
StateNorth Carolina
Residents (Census 2024 estimate)243,333
Taxi and limousine establishments3
Taxi and limousine employeesCensus noise flag G — approximate.11
Taxi and limousine annual payroll$382,000
Taxi and ridesharing establishments3
Taxi and ridesharing employeesCensus noise flag G — approximate.11
Taxi and ridesharing annual payroll$382,000
Operators per 100,000 residentsderived3 establishments ÷ 243,333 residents × 100,000.1.23
Share of operators with fewer than 5 employeesderived0 of 3 establishments.0.0%
Annual payroll per employeederived$382,000 payroll ÷ 11 employees.$34,727
Rank among published US county marketsderivedBy taxi and limousine establishments.327 of 348

Source: United States Census Bureau, County Business Patterns 2023. About County Business Patterns.

How does New Hanover County, NC compare on operators per head?

New Hanover County, NC1.23North Carolina median1.28US median2.16
Taxi and limousine businesses per 100,000 residents — New Hanover County, NC against its state and the national medianbusinesses per 100,000 residents.

How big is the for-hire market in New Hanover County, NC?

New Hanover County, NC has 3 taxi and limousine businesses in the 2023 County Business Patterns, employing about 11 people.

The published operator base here is very small, so a single new entrant materially changes the local market.

Are operators in New Hanover County, NC large fleets or owner-drivers?

0.0 per cent of operators in New Hanover County, NC employ fewer than five people, against a median of 67.1 per cent across the 348 published county markets.

A relatively small share of operators are micro-businesses, so the work is concentrated in larger fleets where controller workflow, account billing and reporting carry more weight than ease of setup.

Is New Hanover County, NC over- or under-served for for-hire vehicles?

New Hanover County, NC has 1.23 taxi and limousine businesses per 100,000 residents, against a national median of 2.16.

Operators per head are below the national midpoint, so each business here covers more people — and usually more ground — than the typical market.

Within North Carolina the median is 1.28 per 100,000, so this county is thinner than its state norm.

What does the for-hire workforce in New Hanover County, NC cost?

Annual payroll works out at about $34,727 per employee across the sector in New Hanover County, NC.

That level of payroll means labour, not vehicles, is the dominant cost — so utilisation per paid hour is the number worth managing.

FAQ

New Hanover County, NC taxi market: common questions

How many taxi and limousine companies are there in New Hanover County, NC?
3 establishments in the 2023 County Business Patterns, of which 3 are classified as taxi and ridesharing services. CBP counts business locations rather than vehicles, and withholds detail where publishing it would identify an individual company.
Are taxi businesses in New Hanover County, NC mostly small?
0.0 per cent employ fewer than five people, which is low: the work here is concentrated in larger fleets. The national median across published county markets is 67.1 per cent.
Is there room for another taxi operator in New Hanover County, NC?
New Hanover County, NC supports 1.23 for-hire businesses per 100,000 residents against a national median of 2.16. Below-median density means each operator covers more people and more ground, which usually leaves room on coverage rather than on price.
What is the population of New Hanover County, NC?
243,333 residents in the Census Bureau's 2024 population estimate. Population is the denominator behind the per-100,000 comparisons on this page, and it is worth noting that a county serving an airport or a large visitor economy carries demand well beyond its resident count.

Markets comparable to New Hanover County

Closest by operator count, weighted towards the same state.

County markets with a comparable operator base to New Hanover County, NC
CountyOperatorsPer 100,000
Yavapai County, AZ31.19
Madera County, CA31.81
Sutter County, CA33.04
Yolo County, CA31.33
Broomfield County, CO33.83
Jefferson County, CO30.52

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