What does the licensed trade in Westmorland and Furness actually look like?
Westmorland and Furness licenses 620 vehicles as at 1 April 2024 — 447 hackney carriages and 173 private hire vehicles.
Hackney carriages lead the licensed fleet, so a meaningful share of driver earnings never passes through a booking channel at all — it comes off ranks and street hails.
At this size the operator is often still on the phones, so anything that removes a keystroke from taking a booking pays for itself immediately.
653 driver licences are in force against those 620 vehicles, or 1.05 drivers per vehicle. Some vehicles run more than one driver, so shift patterns bear on availability as much as the plate count does.