California · Market data
San Diego County, CA supports 69 taxi and limousine businesses across 3,298,799 residents. Below: how those operators break down by size, how the market compares with its state and the country, and what the sector pays — all from the Census Bureau's County Business Patterns.
Source: United States Census Bureau, County Business Patterns 2023.
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Key takeaways
Every row is read from the federal business census, or is arithmetic over it. Derived rows show their working.
| Measure | San Diego County |
|---|---|
| County | San Diego County, CA |
| State | California |
| Residents (Census 2024 estimate) | 3,298,799 |
| Taxi and limousine establishments | 69 |
| Taxi and limousine employeesCensus noise flag G — approximate. | 362 |
| Taxi and limousine annual payroll | $12.9m |
| Taxi and ridesharing establishments | 8 |
| Taxi and ridesharing employeesCensus noise flag H — approximate. | 27 |
| Taxi and ridesharing annual payroll | $323,000 |
| Limousine establishments | 61 |
| Limousine employeesCensus noise flag G — approximate. | 335 |
| Limousine annual payroll | $12.5m |
| Operators with 1-4 employees | 50 |
| Operators with 5-9 employees | 8 |
| Operators with 10-19 employees | 8 |
| Operators per 100,000 residentsderived69 establishments ÷ 3,298,799 residents × 100,000. | 2.09 |
| Share of operators with fewer than 5 employeesderived50 of 69 establishments. | 72.5% |
| Annual payroll per employeederived$12.9m payroll ÷ 362 employees. | $35,530 |
| Taxi share of taxi-plus-limousine operatorsderived8 taxi ÷ 69 taxi and limousine establishments. | 11.6% |
| Rank among published US county marketsderivedBy taxi and limousine establishments. | 18 of 348 |
Source: United States Census Bureau, County Business Patterns 2023. About County Business Patterns.
San Diego County, CA has 69 taxi and limousine businesses in the 2023 County Business Patterns, employing about 362 people — 8 in taxi and ridesharing services and 61 in limousine service.
A market of this size is big enough that customers have alternatives and small enough that reputation travels quickly.
72.5 per cent of operators in San Diego County, CA employ fewer than five people, against a median of 67.1 per cent across the 348 published county markets.
Most operators employ fewer than five people, so buying decisions are made by an owner rather than a committee, and setup time matters more than configurability.
The full distribution: 50 with 1-4 employees, 8 with 5-9 employees and 8 with 10-19 employees.
San Diego County, CA has 2.09 taxi and limousine businesses per 100,000 residents, against a national median of 2.16.
Operators per head are close to the national midpoint for a published county market.
Within California the median is 1.93 per 100,000, so this county is denser than its state norm.
Annual payroll works out at about $35,530 per employee across the sector in San Diego County, CA.
That level of payroll means labour, not vehicles, is the dominant cost — so utilisation per paid hour is the number worth managing.
FAQ
Closest by operator count, weighted towards the same state.
| County | Operators | Per 100,000 |
|---|---|---|
| Broward County, FL | 70 | 3.44 |
| Orange County, CA | 72 | 2.27 |
| Miami-Dade County, FL | 71 | 2.50 |
| Bergen County, NJ | 67 | 6.85 |
| San Mateo County, CA | 60 | 8.08 |
| Harris County, TX | 77 | 1.54 |
| Los Angeles County, CA | 339 | 3.47 |
San Diego County, CA
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