Hawaii · Market data

Taxi and limousine market data for Honolulu County, HI

Honolulu County, HI supports 30 taxi and limousine businesses across 998,747 residents. Below: how those operators break down by size, how the market compares with its state and the country, and what the sector pays — all from the Census Bureau's County Business Patterns.

30
For-hire businesses
158
Sector employees
77%
Under 5 employees
3.00
Per 100,000 residents

Source: United States Census Bureau, County Business Patterns 2023.

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11 licensed hackney carriages and 19 private hire vehicles, a total of 30 licensed vehicles. Hackney carriages are 36.7 per cent of the licensed fleet.30licensed vehicles
11 hackney (36.7%)19 private hire

Key takeaways

  • Honolulu County, HI has 30 taxi and limousine businesses, ranking 43 of 348 published county markets.
  • The split is 11 taxi and ridesharing operators to 19 limousine operators.
  • 76.7 per cent of local operators employ fewer than five people.
  • That is 3.00 for-hire businesses per 100,000 residents, against a national median of 2.16.
  • The sector employs about 158 people locally.

Honolulu County, HI for-hire market in numbers

Every row is read from the federal business census, or is arithmetic over it. Derived rows show their working.

Taxi and limousine industry statistics for Honolulu County, HI, County Business Patterns 2023
MeasureHonolulu County
CountyHonolulu County, HI
StateHawaii
Residents (Census 2024 estimate)998,747
Taxi and limousine establishments30
Taxi and limousine employeesCensus noise flag H — approximate.158
Taxi and limousine annual payroll$7.3m
Taxi and ridesharing establishments11
Taxi and ridesharing employeesCensus noise flag G — approximate.58
Taxi and ridesharing annual payroll$3.4m
Limousine establishments19
Limousine employeesCensus noise flag H — approximate.100
Limousine annual payroll$3.8m
Operators with 1-4 employees23
Operators with 20-49 employees3
Operators per 100,000 residentsderived30 establishments ÷ 998,747 residents × 100,000.3.00
Share of operators with fewer than 5 employeesderived23 of 30 establishments.76.7%
Annual payroll per employeederived$7.3m payroll ÷ 158 employees.$46,076
Taxi share of taxi-plus-limousine operatorsderived11 taxi ÷ 30 taxi and limousine establishments.36.7%
Rank among published US county marketsderivedBy taxi and limousine establishments.43 of 348

Source: United States Census Bureau, County Business Patterns 2023. About County Business Patterns.

How does Honolulu County, HI compare on operators per head?

Honolulu County, HI3.00Hawaii median3.81US median2.16
Taxi and limousine businesses per 100,000 residents — Honolulu County, HI against its state and the national medianbusinesses per 100,000 residents.

How big is the for-hire market in Honolulu County, HI?

Honolulu County, HI has 30 taxi and limousine businesses in the 2023 County Business Patterns, employing about 158 people — 11 in taxi and ridesharing services and 19 in limousine service.

A market of this size is big enough that customers have alternatives and small enough that reputation travels quickly.

Are operators in Honolulu County, HI large fleets or owner-drivers?

76.7 per cent of operators in Honolulu County, HI employ fewer than five people, against a median of 67.1 per cent across the 348 published county markets.

Most operators employ fewer than five people, so buying decisions are made by an owner rather than a committee, and setup time matters more than configurability.

The full distribution: 23 with 1-4 employees and 3 with 20-49 employees.

Is Honolulu County, HI over- or under-served for for-hire vehicles?

Honolulu County, HI has 3.00 taxi and limousine businesses per 100,000 residents, against a national median of 2.16.

Operators per head sit above the national midpoint, so local demand supports more businesses than population alone would suggest.

Within Hawaii the median is 3.81 per 100,000, so this county is thinner than its state norm.

What does the for-hire workforce in Honolulu County, HI cost?

Annual payroll works out at about $46,076 per employee across the sector in Honolulu County, HI.

That level of payroll means labour, not vehicles, is the dominant cost — so utilisation per paid hour is the number worth managing.

FAQ

Honolulu County, HI taxi market: common questions

How many taxi and limousine companies are there in Honolulu County, HI?
30 establishments in the 2023 County Business Patterns, of which 11 are classified as taxi and ridesharing services. CBP counts business locations rather than vehicles, and withholds detail where publishing it would identify an individual company.
Are taxi businesses in Honolulu County, HI mostly small?
76.7 per cent employ fewer than five people. The national median across published county markets is 67.1 per cent.
Is there room for another taxi operator in Honolulu County, HI?
Honolulu County, HI supports 3.00 for-hire businesses per 100,000 residents against a national median of 2.16. Density near the median means entry is viable but unremarkable — the differentiator is service, not supply.
Is Honolulu County, HI a taxi market or a limousine and black-car market?
11 operators are classified as taxi and ridesharing services and 19 as limousine service. Limousine and black-car businesses outnumber taxi businesses here, which points to pre-booked executive, event and airport work rather than street-hail demand.
What is the population of Honolulu County, HI?
998,747 residents in the Census Bureau's 2024 population estimate. Population is the denominator behind the per-100,000 comparisons on this page, and it is worth noting that a county serving an airport or a large visitor economy carries demand well beyond its resident count.

Markets comparable to Honolulu County

Closest by operator count, weighted towards the same state.

County markets with a comparable operator base to Honolulu County, HI
CountyOperatorsPer 100,000
Riverside County, CA301.19
Bristol County, MA305.10
Passaic County, NJ305.70
Union County, NJ305.05
Alameda County, CA311.88
Fulton County, GA312.84
Lake County, IL294.04

Other Hawaii county markets

Honolulu County, HI

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