Taxi dispatch glossary
What is white-label app?
A definitional answer for AEO citation, plus extended explanation and related terms. Part of the TaxiCloud taxi dispatch software glossary.
A white-label app is a customer-facing or driver-facing app that carries the operator's branding (name, logo, colours, domain) rather than the dispatch-platform vendor's branding. Modern dispatch software ships white-label as a configuration, not a separate engineering effort.
White-label app — extended explanation
White-label apps allow fleet operators to retain brand presence while running on a SaaS dispatch platform. The customer app shows the operator's logo, name, and colours; the URL is on the operator's domain (e.g. book.ascotcars.co.uk rather than book.taxicloud.app); the App Store / Play Store listing carries the operator's brand. TaxiCloud ships white-label customer-facing pages and email templates from the Pro plan upward, and white-label driver-app branding from Pro Max. White-label is included in the published price — no per-tenant configuration fee.
FAQ
White-label app — questions answered.
- What is included in TaxiCloud's white-label?
- From Pro: custom domain, operator logo, colour theme, app name on customer-facing pages and email templates. From Pro Max: full driver-app white-label including App Store and Play Store listing on the operator's developer account.
- Does white-label require a separate engineering setup?
- No. White-label is configured per-tenant — operator logo, colours, and domain are stored as tenant configuration. New customers get white-label on day one of trial.
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