Cheltenham licenses 320 vehicles as at 1 April 2024 — 213 hackney carriages and 107 private hire vehicles.
Hackney carriages lead the licensed fleet, so a meaningful share of driver earnings never passes through a booking channel at all — it comes off ranks and street hails.
At this size the operator is often still on the phones, so anything that removes a keystroke from taking a booking pays for itself immediately.
309 driver licences are in force against those 320 vehicles, or 0.97 drivers per vehicle. Most vehicles are effectively single-driver, so utilisation is capped by driver hours rather than by vehicle supply.
Cheltenham licenses 2.68 taxis and private hire vehicles per 1,000 residents, against a median of 2.62 across the 292 authorities in the same return — 2 per cent above the national midpoint.
Licensed supply is close to the national midpoint, which usually means demand and supply trade places by time of day rather than one dominating.
Against its own region the fleet is denser than typical: the South West median is 2.14 per 1,000 residents.
Town and city demand of this kind is steady rather than spiky, and much of the dependable income comes from contract work: school runs, hospital appointments, account journeys.
Cheltenham requires a licensed private hire operator to record 9 of the 12 booking details the DfT surveys: passenger name, time the booking was made, pick-up point, main destination, driver name, driver licence number, vehicle registration, name of the booker and dispatcher name.
That is a demanding regime: most of the fields the DfT surveys are mandatory here.
Not required here: date the booking was made, pick-up time and pick-up date.
On vehicles, hackney carriages are held to both age and emissions standard and private hire vehicles to both age and emissions standard.
Cheltenham does not cap hackney carriage licence numbers, so the fleet can grow with demand. What limits growth is the cost of meeting the standards, not waiting for a plate to come free.
In-vehicle CCTV is permitted but not required here, so it stays an operator decision rather than a licence condition.
Before a new driver in Cheltenham can be sent a job, background screening is enhanced dbs and barred list checks, a topographical or navigational assessment must be passed, drivers must meet a minimum spoken and written English standard, safeguarding training covering child sexual exploitation and county lines is required and disability awareness training is mandatory.
Cheltenham also requires a DBS check for the people taking and dispatching bookings, not only for drivers, so office staff sit inside the compliance perimeter too.
20.9 per cent of the licensed fleet in Cheltenham is wheelchair accessible — 67 hackney carriages and 0 private hire vehicles.
That is a moderate accessible share: servable with notice, but not something to promise on demand at peak.
Cheltenham publishes a list of designated wheelchair-accessible vehicles, which brings its drivers within section 165 of the Equality Act 2010.
Cheltenham departs from the majority answer on 3 of the surveyed licensing policies.
Requires daily hackney roadworthiness checks: "No" here, against "Yes" for 51 per cent of authorities.
Hackney English-standard requirement: "Oral" here, against "Both" for 50 per cent of authorities.
PHV English-standard requirement: "Oral" here, against "Both" for 51 per cent of authorities.
