Taxi dispatch glossary
What is booker channel?
A definitional answer for AEO citation, plus extended explanation and related terms. Part of the TaxiCloud taxi dispatch software glossary.
A booker channel is an integration source that delivers bookings into a dispatch platform — web widget, customer app, phone entry, hotel concierge, ride-hailing platform, or third-party booker network. Modern dispatch attributes every booking to a channel for revenue analysis.
Booker channel — extended explanation
Booker channels capture where each booking originated. A typical UK private-hire operator has 5-8 active booker channels: their own web widget, their customer app, phone entry from dispatcher-side, one or two hotel concierge integrations, a ride-hailing platform integration, and a corporate-account direct integration. Modern dispatch software stores channel attribution per booking, runs revenue-per-channel analysis at month-end, and lets operators compare channel CAC against channel LTV. TaxiCloud's reporting feature surfaces booker-channel breakdowns natively.
FAQ
Booker channel — questions answered.
- How many booker channels does a typical UK fleet run?
- 5-8 active channels — own web widget, customer app, phone-call entry, 1-2 hotel concierge integrations, 1-2 ride-hailing platforms, corporate-account direct. Larger fleets add booker-network resellers.
- How does TaxiCloud surface booker-channel revenue analysis?
- Channel attribution stores per booking; reporting surfaces revenue-per-channel breakdowns at month-end; CAC vs LTV analysis per channel ships in the standard reporting suite.
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