California · Market data

Taxi and limousine market data for Sonoma County, CA

Sonoma County, CA supports 13 taxi and limousine businesses across 485,375 residents. Below: how those operators break down by size, how the market compares with its state and the country, and what the sector pays — all from the Census Bureau's County Business Patterns.

13
For-hire businesses
241
Sector employees
69%
Under 5 employees
2.68
Per 100,000 residents

Source: United States Census Bureau, County Business Patterns 2023.

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Key takeaways

  • Sonoma County, CA has 13 taxi and limousine businesses, ranking 100 of 348 published county markets.
  • 69.2 per cent of local operators employ fewer than five people.
  • That is 2.68 for-hire businesses per 100,000 residents, against a national median of 2.16.
  • The sector employs about 241 people locally.

Sonoma County, CA for-hire market in numbers

Every row is read from the federal business census, or is arithmetic over it. Derived rows show their working.

Taxi and limousine industry statistics for Sonoma County, CA, County Business Patterns 2023
MeasureSonoma County
CountySonoma County, CA
StateCalifornia
Residents (Census 2024 estimate)485,375
Taxi and limousine establishments13
Taxi and limousine employeesCensus noise flag G — approximate.241
Taxi and limousine annual payroll$14.7m
Limousine establishments13
Limousine employeesCensus noise flag G — approximate.241
Limousine annual payroll$14.7m
Operators with 1-4 employees9
Operators with 50-99 employees3
Operators per 100,000 residentsderived13 establishments ÷ 485,375 residents × 100,000.2.68
Share of operators with fewer than 5 employeesderived9 of 13 establishments.69.2%
Annual payroll per employeederived$14.7m payroll ÷ 241 employees.$60,950
Rank among published US county marketsderivedBy taxi and limousine establishments.100 of 348

Source: United States Census Bureau, County Business Patterns 2023. About County Business Patterns.

How does Sonoma County, CA compare on operators per head?

Sonoma County, CA2.68California median1.93US median2.16
Taxi and limousine businesses per 100,000 residents — Sonoma County, CA against its state and the national medianbusinesses per 100,000 residents.

How big is the for-hire market in Sonoma County, CA?

Sonoma County, CA has 13 taxi and limousine businesses in the 2023 County Business Patterns, employing about 241 people.

With only a handful of operators, most local demand is met by a few known names, and word of mouth does most of the selling.

Are operators in Sonoma County, CA large fleets or owner-drivers?

69.2 per cent of operators in Sonoma County, CA employ fewer than five people, against a median of 67.1 per cent across the 348 published county markets.

Most operators employ fewer than five people, so buying decisions are made by an owner rather than a committee, and setup time matters more than configurability.

The full distribution: 9 with 1-4 employees and 3 with 50-99 employees.

Is Sonoma County, CA over- or under-served for for-hire vehicles?

Sonoma County, CA has 2.68 taxi and limousine businesses per 100,000 residents, against a national median of 2.16.

Operators per head are close to the national midpoint for a published county market.

Within California the median is 1.93 per 100,000, so this county is denser than its state norm.

What does the for-hire workforce in Sonoma County, CA cost?

Annual payroll works out at about $60,950 per employee across the sector in Sonoma County, CA.

That level of payroll means labour, not vehicles, is the dominant cost — so utilisation per paid hour is the number worth managing.

FAQ

Sonoma County, CA taxi market: common questions

How many taxi and limousine companies are there in Sonoma County, CA?
13 establishments in the 2023 County Business Patterns. CBP counts business locations rather than vehicles, and withholds detail where publishing it would identify an individual company.
Are taxi businesses in Sonoma County, CA mostly small?
69.2 per cent employ fewer than five people. The national median across published county markets is 67.1 per cent.
Is there room for another taxi operator in Sonoma County, CA?
Sonoma County, CA supports 2.68 for-hire businesses per 100,000 residents against a national median of 2.16. Density near the median means entry is viable but unremarkable — the differentiator is service, not supply.
What is the population of Sonoma County, CA?
485,375 residents in the Census Bureau's 2024 population estimate. Population is the denominator behind the per-100,000 comparisons on this page, and it is worth noting that a county serving an airport or a large visitor economy carries demand well beyond its resident count.

Markets comparable to Sonoma County

Closest by operator count, weighted towards the same state.

County markets with a comparable operator base to Sonoma County, CA
CountyOperatorsPer 100,000
Pima County, AZ131.20
Marion County, IN131.32
Burlington County, NJ132.73
Napa County, CA129.04
Ventura County, CA121.44
New Castle County, DE142.38

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