California · Market data
Santa Barbara County, CA supports 15 taxi and limousine businesses across 444,500 residents. Below: how those operators break down by size, how the market compares with its state and the country, and what the sector pays — all from the Census Bureau's County Business Patterns.
Source: United States Census Bureau, County Business Patterns 2023.
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Key takeaways
Every row is read from the federal business census, or is arithmetic over it. Derived rows show their working.
| Measure | Santa Barbara County |
|---|---|
| County | Santa Barbara County, CA |
| State | California |
| Residents (Census 2024 estimate) | 444,500 |
| Taxi and limousine establishments | 15 |
| Taxi and limousine employeesCensus noise flag G — approximate. | 60 |
| Taxi and limousine annual payroll | $2.2m |
| Taxi and ridesharing establishments | 3 |
| Taxi and ridesharing employeesCensus noise flag J — approximate. | 1 |
| Taxi and ridesharing annual payroll | $97,000 |
| Limousine establishments | 12 |
| Limousine employeesCensus noise flag G — approximate. | 59 |
| Limousine annual payroll | $2.1m |
| Operators with 1-4 employees | 10 |
| Operators with 5-9 employees | 3 |
| Operators per 100,000 residentsderived15 establishments ÷ 444,500 residents × 100,000. | 3.37 |
| Share of operators with fewer than 5 employeesderived10 of 15 establishments. | 66.7% |
| Annual payroll per employeederived$2.2m payroll ÷ 60 employees. | $35,883 |
| Taxi share of taxi-plus-limousine operatorsderived3 taxi ÷ 15 taxi and limousine establishments. | 20.0% |
| Rank among published US county marketsderivedBy taxi and limousine establishments. | 88 of 348 |
Source: United States Census Bureau, County Business Patterns 2023. About County Business Patterns.
Santa Barbara County, CA has 15 taxi and limousine businesses in the 2023 County Business Patterns, employing about 60 people — 3 in taxi and ridesharing services and 12 in limousine service.
With only a handful of operators, most local demand is met by a few known names, and word of mouth does most of the selling.
66.7 per cent of operators in Santa Barbara County, CA employ fewer than five people, against a median of 67.1 per cent across the 348 published county markets.
Most operators employ fewer than five people, so buying decisions are made by an owner rather than a committee, and setup time matters more than configurability.
The full distribution: 10 with 1-4 employees and 3 with 5-9 employees.
Santa Barbara County, CA has 3.37 taxi and limousine businesses per 100,000 residents, against a national median of 2.16.
Operators per head sit above the national midpoint, so local demand supports more businesses than population alone would suggest.
Within California the median is 1.93 per 100,000, so this county is denser than its state norm.
Annual payroll works out at about $35,883 per employee across the sector in Santa Barbara County, CA.
That level of payroll means labour, not vehicles, is the dominant cost — so utilisation per paid hour is the number worth managing.
FAQ
Closest by operator count, weighted towards the same state.
| County | Operators | Per 100,000 |
|---|---|---|
| Duval County, FL | 15 | 1.42 |
| Barnstable County, MA | 15 | 6.45 |
| Camden County, NJ | 15 | 2.81 |
| Somerset County, NJ | 15 | 4.20 |
| Albany County, NY | 15 | 4.69 |
| Franklin County, OH | 15 | 1.11 |
| Bexar County, TX | 15 | 0.70 |
| Prince William County, VA | 15 | 3.02 |
| New Castle County, DE | 14 | 2.38 |
Santa Barbara County, CA
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