South Carolina · Market data
Horry County, SC supports 8 taxi and limousine businesses across 413,391 residents. Below: how those operators break down by size, how the market compares with its state and the country, and what the sector pays — all from the Census Bureau's County Business Patterns.
Source: United States Census Bureau, County Business Patterns 2023.
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Key takeaways
Every row is read from the federal business census, or is arithmetic over it. Derived rows show their working.
| Measure | Horry County |
|---|---|
| County | Horry County, SC |
| State | South Carolina |
| Residents (Census 2024 estimate) | 413,391 |
| Taxi and limousine establishments | 8 |
| Taxi and limousine employeesCensus noise flag J — approximate. | 70 |
| Taxi and limousine annual payroll | $2.2m |
| Taxi and ridesharing establishments | 5 |
| Taxi and ridesharing employeesCensus noise flag J — approximate. | 4 |
| Taxi and ridesharing annual payroll | $78,000 |
| Limousine establishments | 3 |
| Limousine employeesCensus noise flag J — approximate. | 66 |
| Limousine annual payroll | $2.1m |
| Operators with 1-4 employees | 7 |
| Operators per 100,000 residentsderived8 establishments ÷ 413,391 residents × 100,000. | 1.94 |
| Share of operators with fewer than 5 employeesderived7 of 8 establishments. | 87.5% |
| Annual payroll per employeederived$2.2m payroll ÷ 70 employees. | $30,786 |
| Taxi share of taxi-plus-limousine operatorsderived5 taxi ÷ 8 taxi and limousine establishments. | 62.5% |
| Rank among published US county marketsderivedBy taxi and limousine establishments. | 147 of 348 |
Source: United States Census Bureau, County Business Patterns 2023. About County Business Patterns.
Horry County, SC has 8 taxi and limousine businesses in the 2023 County Business Patterns, employing about 70 people — 5 in taxi and ridesharing services and 3 in limousine service.
With only a handful of operators, most local demand is met by a few known names, and word of mouth does most of the selling.
87.5 per cent of operators in Horry County, SC employ fewer than five people, against a median of 67.1 per cent across the 348 published county markets.
Nearly every operator here employs fewer than five people. That is an owner-driver market: the person taking the booking is often the person driving, so software that needs a dedicated dispatcher to sit in front of it does not fit.
Horry County, SC has 1.94 taxi and limousine businesses per 100,000 residents, against a national median of 2.16.
Operators per head are close to the national midpoint for a published county market.
Within South Carolina the median is 1.61 per 100,000, so this county is denser than its state norm.
Annual payroll works out at about $30,786 per employee across the sector in Horry County, SC.
That level of payroll means labour, not vehicles, is the dominant cost — so utilisation per paid hour is the number worth managing.
FAQ
Closest by operator count, weighted towards the same state.
| County | Operators | Per 100,000 |
|---|---|---|
| San Joaquin County, CA | 8 | 0.98 |
| San Luis Obispo County, CA | 8 | 2.84 |
| Brevard County, FL | 8 | 1.21 |
| Pasco County, FL | 8 | 1.21 |
| Polk County, FL | 8 | 0.94 |
| Hawaii County, HI | 8 | 3.81 |
Horry County, SC
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