New Hampshire · Market data

Taxi and limousine market data for Hillsborough County, NH

Hillsborough County, NH supports 9 taxi and limousine businesses across 430,462 residents. Below: how those operators break down by size, how the market compares with its state and the country, and what the sector pays — all from the Census Bureau's County Business Patterns.

9
For-hire businesses
116
Sector employees
44%
Under 5 employees
2.09
Per 100,000 residents

Source: United States Census Bureau, County Business Patterns 2023.

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4 licensed hackney carriages and 5 private hire vehicles, a total of 9 licensed vehicles. Hackney carriages are 44.4 per cent of the licensed fleet.9licensed vehicles
4 hackney (44.4%)5 private hire

Key takeaways

  • Hillsborough County, NH has 9 taxi and limousine businesses, ranking 132 of 348 published county markets.
  • The split is 4 taxi and ridesharing operators to 5 limousine operators.
  • 44.4 per cent of local operators employ fewer than five people.
  • That is 2.09 for-hire businesses per 100,000 residents, against a national median of 2.16.
  • The sector employs about 116 people locally.

Hillsborough County, NH for-hire market in numbers

Every row is read from the federal business census, or is arithmetic over it. Derived rows show their working.

Taxi and limousine industry statistics for Hillsborough County, NH, County Business Patterns 2023
MeasureHillsborough County
CountyHillsborough County, NH
StateNew Hampshire
Residents (Census 2024 estimate)430,462
Taxi and limousine establishments9
Taxi and limousine employeesCensus noise flag J — approximate.116
Taxi and limousine annual payroll$4.7m
Taxi and ridesharing establishments4
Taxi and ridesharing employeesCensus noise flag H — approximate.65
Taxi and ridesharing annual payroll$1.8m
Limousine establishments5
Limousine employeesCensus noise flag J — approximate.51
Limousine annual payroll$2.8m
Operators with 1-4 employees4
Operators per 100,000 residentsderived9 establishments ÷ 430,462 residents × 100,000.2.09
Share of operators with fewer than 5 employeesderived4 of 9 establishments.44.4%
Annual payroll per employeederived$4.7m payroll ÷ 116 employees.$40,397
Taxi share of taxi-plus-limousine operatorsderived4 taxi ÷ 9 taxi and limousine establishments.44.4%
Rank among published US county marketsderivedBy taxi and limousine establishments.132 of 348

Source: United States Census Bureau, County Business Patterns 2023. About County Business Patterns.

How does Hillsborough County, NH compare on operators per head?

Hillsborough County, NH2.09New Hampshire median3.72US median2.16
Taxi and limousine businesses per 100,000 residents — Hillsborough County, NH against its state and the national medianbusinesses per 100,000 residents.

How big is the for-hire market in Hillsborough County, NH?

Hillsborough County, NH has 9 taxi and limousine businesses in the 2023 County Business Patterns, employing about 116 people — 4 in taxi and ridesharing services and 5 in limousine service.

With only a handful of operators, most local demand is met by a few known names, and word of mouth does most of the selling.

Are operators in Hillsborough County, NH large fleets or owner-drivers?

44.4 per cent of operators in Hillsborough County, NH employ fewer than five people, against a median of 67.1 per cent across the 348 published county markets.

A relatively small share of operators are micro-businesses, so the work is concentrated in larger fleets where controller workflow, account billing and reporting carry more weight than ease of setup.

Is Hillsborough County, NH over- or under-served for for-hire vehicles?

Hillsborough County, NH has 2.09 taxi and limousine businesses per 100,000 residents, against a national median of 2.16.

Operators per head are close to the national midpoint for a published county market.

Within New Hampshire the median is 3.72 per 100,000, so this county is thinner than its state norm.

What does the for-hire workforce in Hillsborough County, NH cost?

Annual payroll works out at about $40,397 per employee across the sector in Hillsborough County, NH.

That level of payroll means labour, not vehicles, is the dominant cost — so utilisation per paid hour is the number worth managing.

FAQ

Hillsborough County, NH taxi market: common questions

How many taxi and limousine companies are there in Hillsborough County, NH?
9 establishments in the 2023 County Business Patterns, of which 4 are classified as taxi and ridesharing services. CBP counts business locations rather than vehicles, and withholds detail where publishing it would identify an individual company.
Are taxi businesses in Hillsborough County, NH mostly small?
44.4 per cent employ fewer than five people, which is low: the work here is concentrated in larger fleets. The national median across published county markets is 67.1 per cent.
Is there room for another taxi operator in Hillsborough County, NH?
Hillsborough County, NH supports 2.09 for-hire businesses per 100,000 residents against a national median of 2.16. Density near the median means entry is viable but unremarkable — the differentiator is service, not supply.
Is Hillsborough County, NH a taxi market or a limousine and black-car market?
4 operators are classified as taxi and ridesharing services and 5 as limousine service. Limousine and black-car businesses outnumber taxi businesses here, which points to pre-booked executive, event and airport work rather than street-hail demand.
What is the population of Hillsborough County, NH?
430,462 residents in the Census Bureau's 2024 population estimate. Population is the denominator behind the per-100,000 comparisons on this page, and it is worth noting that a county serving an airport or a large visitor economy carries demand well beyond its resident count.

Markets comparable to Hillsborough County

Closest by operator count, weighted towards the same state.

County markets with a comparable operator base to Hillsborough County, NH
CountyOperatorsPer 100,000
Marin County, CA93.51
Solano County, CA91.98
Manatee County, FL91.96
McHenry County, IL92.85
Niagara County, NY94.29
Sullivan County, NY911.19
Chester County, PA91.61
Montgomery County, PA91.02
Williamson County, TX91.24

Hillsborough County, NH

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