Oregon · Market data

Taxi and limousine market data for Marion County, OR

Marion County, OR supports 4 taxi and limousine businesses across 352,867 residents. Below: how those operators break down by size, how the market compares with its state and the country, and what the sector pays — all from the Census Bureau's County Business Patterns.

4
For-hire businesses
12
Sector employees
75%
Under 5 employees
1.13
Per 100,000 residents

Source: United States Census Bureau, County Business Patterns 2023.

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Key takeaways

  • Marion County, OR has 4 taxi and limousine businesses, ranking 264 of 348 published county markets.
  • 75.0 per cent of local operators employ fewer than five people.
  • That is 1.13 for-hire businesses per 100,000 residents, against a national median of 2.16.
  • The sector employs about 12 people locally.

Marion County, OR for-hire market in numbers

Every row is read from the federal business census, or is arithmetic over it. Derived rows show their working.

Taxi and limousine industry statistics for Marion County, OR, County Business Patterns 2023
MeasureMarion County
CountyMarion County, OR
StateOregon
Residents (Census 2024 estimate)352,867
Taxi and limousine establishments4
Taxi and limousine employeesCensus noise flag G — approximate.12
Taxi and limousine annual payroll$817,000
Operators with 1-4 employees3
Operators per 100,000 residentsderived4 establishments ÷ 352,867 residents × 100,000.1.13
Share of operators with fewer than 5 employeesderived3 of 4 establishments.75.0%
Annual payroll per employeederived$817,000 payroll ÷ 12 employees.$68,083
Rank among published US county marketsderivedBy taxi and limousine establishments.264 of 348

Source: United States Census Bureau, County Business Patterns 2023. About County Business Patterns.

How does Marion County, OR compare on operators per head?

Marion County, OR1.13Oregon median1.36US median2.16
Taxi and limousine businesses per 100,000 residents — Marion County, OR against its state and the national medianbusinesses per 100,000 residents.

How big is the for-hire market in Marion County, OR?

Marion County, OR has 4 taxi and limousine businesses in the 2023 County Business Patterns, employing about 12 people.

The published operator base here is very small, so a single new entrant materially changes the local market.

Are operators in Marion County, OR large fleets or owner-drivers?

75.0 per cent of operators in Marion County, OR employ fewer than five people, against a median of 67.1 per cent across the 348 published county markets.

Most operators employ fewer than five people, so buying decisions are made by an owner rather than a committee, and setup time matters more than configurability.

Is Marion County, OR over- or under-served for for-hire vehicles?

Marion County, OR has 1.13 taxi and limousine businesses per 100,000 residents, against a national median of 2.16.

Operators per head are below the national midpoint, so each business here covers more people — and usually more ground — than the typical market.

Within Oregon the median is 1.36 per 100,000, so this county is thinner than its state norm.

What does the for-hire workforce in Marion County, OR cost?

Annual payroll works out at about $68,083 per employee across the sector in Marion County, OR.

That level of payroll means labour, not vehicles, is the dominant cost — so utilisation per paid hour is the number worth managing.

FAQ

Marion County, OR taxi market: common questions

How many taxi and limousine companies are there in Marion County, OR?
4 establishments in the 2023 County Business Patterns. CBP counts business locations rather than vehicles, and withholds detail where publishing it would identify an individual company.
Are taxi businesses in Marion County, OR mostly small?
75.0 per cent employ fewer than five people. The national median across published county markets is 67.1 per cent.
Is there room for another taxi operator in Marion County, OR?
Marion County, OR supports 1.13 for-hire businesses per 100,000 residents against a national median of 2.16. Below-median density means each operator covers more people and more ground, which usually leaves room on coverage rather than on price.
What is the population of Marion County, OR?
352,867 residents in the Census Bureau's 2024 population estimate. Population is the denominator behind the per-100,000 comparisons on this page, and it is worth noting that a county serving an airport or a large visitor economy carries demand well beyond its resident count.

Markets comparable to Marion County

Closest by operator count, weighted towards the same state.

County markets with a comparable operator base to Marion County, OR
CountyOperatorsPer 100,000
Garland County, AR44.00
Washington County, AR41.50
Placer County, CA40.92
Stanislaus County, CA40.72
Douglas County, CO41.02
El Paso County, CO40.53

Marion County, OR

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